project pink blue

Project Pink Blue

Country: Nigeria

Project PINK BLUE – Health & Psychological Trust Centre is a leading cancer fighting organization engaged in cancer awareness, treatment support, oncology education for doctors & nurses, research, provision of free cancer screenings and fundraising for cancer patients. In 2015, we launched Nigeria’s first Patient Navigation Programme (PNP) with support from Union for International Cancer Control (UICC) & Pfizer Oncology. Every year, we mobilize over 3,000 people to walk against in Abuja during the World Cancer Day and over 1,000 in Lagos during the October international breast cancer awareness month. We have reached millions of Nigerians in different states with cancer awareness in local languages, trained 185 doctors and nurses, and implemented over 33 funded projects with our team and 707 volunteers across Nigeria. In 2017, we launched the first Cancer Support Group in Abuja with nine (9) patients, as at today, we have over 59 cancer patient – providing peer support to each other.

In 2018, we launched the largest prostate cancer project in Nigeria – Men on Blue, providing screening for 1661 men in rural communities. With all our screenings and awareness project, we realized that there is a huge gap in better treatment for the cancer patients in Nigeria. Our doctors cannot give what they don’t have, hence, we launched a new initiative known as Upgrade Oncology , with the support from U.S. Department of State and U.S. Embassy in Nigeria we trained 44 Nigerian doctors in medical oncology. In November 2018, we partnered with Transcorp Hilton Abuja, Dana Air and AIT to raise funds for cancer patients through auctioning of some Nigerian celebrities, known as Show Love . Project PINK BLUE also works and supports Nigeria’s Federal Ministry of Health (FMoH) in cancer prevention, control and health system strengthening. We also belong to a number of global consortium and affiliations, working with donor agencies and research centres to improve cancer care and treatment in Nigeria. With our over 1,000 volunteers, we are changing the way Africans think about cancer.

Our impacts have earned us the prestigious and noble Nelson Mandela-Graca Machel Innovation Award, Johannesburg, South Africa (; Global Shapers Community Abuja I AM BOLD Award, Shape Africa 2014; Semi-finalist in the Big C Competition by LiveSTRONG, Austin, TX, USA (, SPARC MBC Challenge award 2015, Lisbon, Portugal (; Catherine Pouget Research Award, Lyon, France; 2018 World Cancer Day Spirit Award in Malaysia (, Distinguished Advocacy Award by the U. S. Government, USA and many other recognitions in Nigeria and across the globe.

Project PINK BLUE believes that no human should fight cancer alone, hence, we are working every single day to #chokecancer together. Learn more about us at or follow us on social media via @projectpinkblue on all channels.


Corporate Information

The IAS PHARMA 2024 is organized by Xcene Research, an African Contract Research Organization committed to providing clinical trials access to a more diverse population in Africa.

Contact Address

Xcene Research Corporate Office
1 Ogunsiji Close, S&B Tejuosho Estate, Allen Avenue Ikeja, Lagos Nigeria

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